Zord, from the house of ACPL, brings disruptive 92.5% sterling silver men’s jewellery to a world where men are now breaking stereotypes. Born out of ACPL, Zord stands for purity, artistry, craftsmanship and trust alike.

Since it’s inception in 1948, ACPL has gone onto become the country’s highest silver exporter and one of the industry’s biggest names!

Zord is about channelising your inner warrior – a warrior not afraid to fight for themselves, a warrior identifying by their own expression, a warrior leading by example and compassion. Garner your inner power, and not the one you seek. Flex your style, not your power!

Be yourself, be one with your inner self. Express yourself unabashedly wearing Zord!

To break the myth that jewellery is predominantly worn by women as an extension to their personality. To reach men who look for different means of expression, to unshackle the norm that it is ‘girly’ to wear jewellery.

We want to become the go-to name for disruptive, diverse and untamed men’s jewellery.

To bring a men’s jewellery brand to the market promising purity and craftsmanship, keeping up with fashion trends and allowing a man to wear jewellery unabashedly. After a hiatus of some decades, men are coming back to wearing jewellery and there aren’t many brands to meet their requirements. We give them disruptive jewellery and designs to express themselves freely.

 

At Zord , your sterling silver jewellery is electroplated with Rhodium to maintain the jewellery’s shine.

Rhodium has a reflective quality that does not tarnish, is non allergic, harder than gold and extremely durable. Rhodium is ideal for jewellery- plating as it strengthens the durability and adds a glorious sheen to the metal below it.

 

Zord, Product of Acpl CHAINS LLP is a brand registered under Trade mark act 1999, under section 14 Certificate no2785857 , Class35 certificate no2785858  . The product is allowed to use Zord hallmarking stamp under BUREAU OF INDIAN STANDARD ACT,2018 Certificate no HM/C-8890137209